Five service lines. One operational bench.
Dedicated teams, shared cover, trade-marketing execution, audit, and the EMR-Intel platform — scoped to your roster and your KPIs. Engagement is structured around your in-store execution metrics, not a generic service catalogue.
A full-time team scoped to one brand.
Your bench, badged, trained, and supervised. Team sizes range from 5 to 60 pax depending on coverage. We handle recruitment, training, routing, supervision, KPI reporting, and the replacement of any under-performer at no additional cost. Recommended when in-store execution is a sustained, year-round KPI — e.g., share-of-shelf defence, planogram compliance, promotional run-outs, NPI coverage, and competitor monitoring across hundreds of outlets per week.
- Recruitment, onboarding, and structured training
- Daily routing and outlet coverage planning
- Supervisor layer with field audits and exception handling
- KPI reporting against MSL, share-of-shelf, OOS, planogram, promo compliance
- Free replacement of any merchandiser on under-performance
- EMR-Intel bundled — mobile app, QuickView, BI dashboards
Best fit
Brands with sustained in-store presence and multi-million-dollar trade investment to protect.
Auxiliary cover, without a full-time roster.
Up-to-six-pax shared bench providing ad-hoc coverage across supermarkets, pharmacies, and convenience. Available on short notice. Cost-efficient for brands whose coverage needs are seasonal, geographically narrow, or layered on top of an existing team. Shared bench operates on the same EMR-Intel platform as the dedicated model — your dashboard does not change when you scale up or down.
- Ad-hoc and recurring cover across selected outlets
- Same supervision standard as the dedicated bench
- EMR-Intel reporting across the assigned routes
- Turn-key onboarding measured in days, not weeks
- Scale up to a dedicated team without re-tendering
Best fit
Challenger brands, seasonal SKUs, NPI launches, and gap-filling around an existing in-house team.
Promotions land in the aisle, not just in the brief.
POSM deployment, space-buy execution, secondary display build-out, and NPI launch coverage. Trade-marketing execution sits between your campaign team and the retailer — we close the gap that is usually filled by goodwill and weekend favours. Retailers move quickly; your trade calendar does not always sync with theirs. We hold the field-level relationships and the staging capacity to convert a brief into a built display by the agreed launch date.
- POSM staging, transport, and in-aisle installation
- Secondary display and end-cap build-out
- Space-buy execution across major retail chains
- NPI launch coverage with photo evidence and compliance reporting
- Field training for promoter-driven activations
Best fit
Brand teams running NPI launches, seasonal campaigns, or end-cap takeovers in tier-1 retail.
Third-party verification of what is actually in-store.
When you need an independent read of in-store execution — yours or someone else's — we field a structured audit programme with clear channel coverage, lead-time reporting, and workflow tracking modelled on the 2024/25 L'Oréal merchandising and audit programme. Audits are run by trained auditors, not the same teams executing day-to-day merchandising, so the read is independent and defensible.
- Structured outlet sampling across supermarkets and pharmacies
- Planogram, share-of-shelf, OOS, pricing, and promo compliance checks
- Workflow tracking with clear lead-time reporting
- Photo evidence and exception logs in EMR-Intel
- Independent auditor pool — segregated from execution teams
Best fit
Brand HQ teams verifying field execution, or retailers auditing supplier compliance.
The operating system underneath every contract.
EMR-Intel is not sold separately. It ships bundled with every dedicated, shared, trade-marketing, and audit engagement — the mobile app your merchandiser carries, the QuickView back-office your supervisor lives in, and the BI dashboards your brand HQ reads on Monday mornings. The platform is the reason the other four service lines are defensible at scale: same data, three surfaces, multilingual, evidenced on every visit.
- Mobile app for the field — EN, CN, BM
- QuickView back-office for field supervisors
- BI dashboards configured to your KPI definitions
- Photo-evidence capture on every observation
- Ops-room monitoring during trading hours
- Power BI / Tableau / CSV / SFTP export — your trade-marketing stack stays intact
Best fit
Bundled inside every Elitez Merchandising contract — there is no standalone licence.
How a contract starts.
A predictable on-boarding sequence. Each step is owned by a named person on our side — no diffuse accountability.
Scoping call
Fifteen minutes with Jack Wang. We confirm category, channels, coverage scope, and KPI priorities.
Proposal
Written scope within one week — headcount, routing, KPI definitions, EMR-Intel configuration, and commercials.
Recruitment & training
We draw from the existing bench wherever possible. Net-new headcount goes through structured recruitment and category-specific training.
Deployment & shake-out
First four weeks are a deliberate calibration window — routes adjusted, KPIs locked, supervisor escalation paths verified.
Steady-state
Weekly KPI review, monthly business review, quarterly strategy review. EMR-Intel dashboards are live to your team throughout.
Under-performance is our cost, not yours.
If a merchandiser is not pulling weight against agreed KPIs, we replace them at no extra cost. The penalty for under-performance sits with the agency, not with the brand. It is the simplest version of an accountability promise we have been able to write.
Scope it with Jack Wang.
Bring your category, your channel list, and your KPI definitions. Fifteen minutes is enough to confirm fit.