Capability Deck · 2026
Singapore's FMCG in-store bench. Run on EMR-Intel.
350+ trained merchandisers island-wide, 15 years operating, >95% client retention. Every contract bundles our proprietary field-force management platform — mobile app for the field, QuickView for supervisors, BI dashboards for brand HQ.
Associate Director
Singapore's largest FMCG merchandising bench.
Scale alone is not the differentiator — but it is the floor that lets the rest of the offer exist. Dedicated teams of 5–60 per brand, shared bench of up-to-6 for ad-hoc cover, and a deep pool of trained pax that backfills any vacancy within trading hours.
Capability Deck
Trained in-store merchandisers, island-wide, across supermarkets, pharmacies, beauty counters, and specialty channels.
Tier-1 brand renewal across multi-year contracts. Replacement promise — no additional charge.
FMCG merchandising as a focused discipline since 2011 inside Elitez Group, founded 2010.
Elitez Group SEA footprint for HR / recruitment. Merchandising is Singapore-only by design.
Service discipline: Singapore-only for merchandising. Group SEA footprint exists for HR/outsourcing but in-store execution stays scoped to one market — same regulators, same store managers, same channel buyers. Protects against scope-creep deals.
Five service lines. One operational bench.
Engagement is structured around your in-store execution metrics, not a generic service catalogue. Every line is sold separately or bundled — and every line runs on EMR-Intel.
Full-time team scoped to one brand.
Your bench, badged, trained, and supervised. 5–60 pax depending on coverage. Recruitment, training, routing, supervision, KPI reporting, and free replacement on under-performance.
Auxiliary cover.
Up-to-6 pax shared across brands. Ad-hoc cover for crucial outlets. Available almost immediately.
POSM & activation.
POSM deployment, space-buy execution, secondary display setup, NPI launch coverage, field training.
Third-party verification.
Independent in-store compliance audits. Structured channel coverage, clear lead-time reporting, workflow tracking modelled on the 2024/25 L'Oréal merchandising and audit programme. Auditor pool segregated from execution teams.
The operating system underneath every contract.
Mobile app, QuickView back-office, BI dashboards. Multilingual EN, CN, BM. Photo-evidenced on every visit. Bundled with every contract — never sold separately.
A full-time team scoped to one brand.
The lead offer. Team sizes range from 5 to 60 pax depending on coverage. We handle recruitment, training, routing, supervision, KPI reporting, and the replacement of any under-performer at no additional cost.
What's included in every dedicated contract.
- Net-new recruitment for any gap in the bench
- Category-specific training (beauty, pharma, F&B, household)
- Field supervision with a named account manager
- Route optimisation across supermarkets and pharmacies
- Weekly KPI review, monthly business review, quarterly strategy review
- EMR-Intel bundled — mobile app, QuickView, BI dashboards
- Free replacement on under-performance, no additional charge
Brands with sustained in-store presence and trade investment to protect.
Brands with multi-million-dollar trade investment — L'Oréal portfolio (CPD, LUXE, PPD, ACD), Unilever, Shiseido, Pernod Ricard, Reckitt — that need consistent, accountable, photo-evidenced coverage week after week.
Engagements are scoped to channels covered (super, pharma, specialty, convenience), KPI definitions agreed with your trade-marketing leads, and EMR-Intel configured to your dashboard conventions.
Pricing · Engagement-based, scoped to headcount, channels covered, and EMR-Intel configuration.
Shared bench, trade-marketing execution, audit.
Three modes for brands without a full-time roster — or for brand HQ teams verifying their own field execution against an independent read.
Up-to-6 pax shared across clients.
Ad-hoc cover for crucial outlets across supermarkets and pharmacies. Available almost immediately, cost-efficient for brands without the volume to justify a dedicated roster.
- Channel coverage tuned per visit
- EMR-Intel still mandatory — same evidence trail
- Routing pooled across the shared bench
Promotions land in the aisle, not just in the brief.
POSM deployment, space-buy execution, secondary display setup, NPI launch coverage, and the field training that makes a planogram brief a planogram reality.
- POSM build & deployment by trained installers
- Secondary display, end-cap, gondola execution
- NPI launch teams for sustained 4–6 week windows
Third-party verification of what is actually in-store.
An independent read of in-store execution — yours or someone else's. Structured programme with clear channel coverage, lead-time reporting, and workflow tracking.
- Auditors segregated from execution teams
- Planogram, SOS, OOS, pricing, promo compliance checks
- Photo evidence + exception logs in EMR-Intel
Same data, three surfaces.
Field workers see their next visit. Supervisors see exceptions. Brand HQ sees the KPI roll-up. Nothing is exported, re-keyed, or screenshotted between them.
What your merchandiser sees.
Journey planning, GPS check-in, planogram capture, stock and price check, share-of-shelf, photo upload, eContent SOP reference. Captures evidence and closes the visit without a back-office handoff.
What your supervisor sees.
Live attendance roster with exception flags. Route adjustment and reassignment, photo review and exception sign-off, audit response, escalation path to the named account manager. Built around the day-shape of a field supervisor, not a corporate analyst.
What your brand HQ sees.
Your dashboard, not ours. KPI definitions, threshold colours, outlet groupings, and channel cuts are tuned to how your trade-marketing team already reads the business. Exports to Power BI, Tableau, CSV, scheduled SFTP.
Behind the three pillars — three operational layers.
The platform is not just software. It is software backed by a staffed operations room, evidenced on every visit, and field-tested with mixed-language merchandisers since 2011.
Every claim, photographically defended.
Timestamped, geotagged image on every observation. Reference-photo overlay for planogram and POSM. Searchable gallery by outlet, date, SKU, exception type. PDPA-aligned retention.
Three languages on the shelf.
Full UI translation across English, Mandarin Chinese, Bahasa Melayu — every screen, every SOP, every training video. Field-tested with Singapore-Malaysia mixed-language teams since 2011.
The room behind the field force.
Staffed operations room at Elitez HQ. Live attendance, live exceptions, watched by trained operators during trading hours. Replacement deployment, route reassignment, escalation matrix.
What we measure.
Eight default KPIs, captured at outlet level on every visit. Definitions are negotiated per contract — your trade-marketing leads tell us how each metric is computed, and we configure the platform to match.
Must-stock-list adherence at outlet level, photo-evidenced.
Linear shelf-space against direct competitors in the same fixture.
Off-shelf and secondary-display presence — end-caps, gondolas, bins.
Adherence to the brand planogram, captured against a reference image.
SKU-level stock gaps, persistent-versus-transient trend.
Pricing, signage, and display verification against the campaign brief.
Planned versus achieved visits by route and merchandiser.
Adjacent-SKU prices captured at visit, by category, by outlet.
Indicative values shown for visual reference. Live KPIs are scoped to each brand engagement.
Brands we merchandise. Categories we know.
Tier-1 brand HQ teams hold us to tier-1 standards. Five categories, one operational bench.
Beauty counters in department stores, specialty retail, and pharmacies. L'Oréal LUXE-grade demos and clinical-care PPD execution.
Mass-market personal care and household goods. High SKU count, planogram-heavy, end-cap discipline.
Chilled, ambient, and beverage. Cold-chain merchandising and promotional execution for new-product launches.
Pharmacy chains, specialty pharma, and OTC categories. Regulated category handling and pharmacy-channel coverage.
Retailer house-brand programmes — supermarket private label and category-management execution.
How a contract starts.
A predictable on-boarding sequence. Each step is owned by a named person on our side — no diffuse accountability.
Fifteen minutes with Jack Wang. Category, channels, coverage scope, KPI priorities.
Written scope within one week — headcount, routing, KPI definitions, EMR-Intel configuration, commercials.
Existing bench wherever possible. Net-new headcount through structured recruitment and category-specific training.
First four weeks — deliberate calibration window. Routes adjusted, KPIs locked, supervisor escalation paths verified.
Weekly KPI review, monthly business review, quarterly strategy review. EMR-Intel dashboards live throughout.
Under-performance is on us, not you. Any merchandiser flagged as not meeting the standard is replaced at our cost, within the trading week — no contract dispute, no scope change.
Backed by Elitez Group of Companies.
Elitez Merchandising is the FMCG in-store arm of Elitez Group — a Singapore-headquartered human-capital firm founded in 2010, now operating across nine offices in Southeast Asia. The merchandising business is run as a focused unit because in-store execution is its own discipline.
WSG Human Capital Partner
Recognised by Workforce Singapore (WSG) as a Human Capital Partner — the same tier the Singapore government uses for national workforce programmes.
IHRP exclusive partner
Exclusive recruitment partner of the Institute for Human Resource Professionals (IHRP), Singapore's national HR body.
ISO 9001 + ISO 27001
Quality management certified across all Elitez Group operations. Information security certified — relevant to EMR-Intel data handling and PDPA stance.
SkillsFuture TPG
Approved SkillsFuture Singapore Training Provider — category-specific merchandiser training programmes recognised and subsidised.
Next Step · 15 Minutes
Fifteen minutes with Jack Wang.
A short scoping call — category, channels, coverage scope, KPI priorities. We'll have a written proposal back to you within a week.
CT Hub, Singapore 339407
Operated by Elitez Group of Companies · derrick-pixel.github.io/merchandising