Roster as proof, not boast. The list below is current. Engagement scopes and team sizes are kept confidential by client agreement, and we ask the same discretion of every brand we serve.
Grouped by category. Each name represents an active or recent engagement.
CPD (L'Oréal Paris, Garnier, Maybelline); LUXE (Lancôme, Kiehl's, Shu Uemura, Urban Decay, IT Cosmetics, YSL, Biotherm, Giorgio Armani); PPD (Kérastase, L'Oréal Pro); ACD (La Roche-Posay).
Cosmetics and skincare across counters and modern trade.
Beauty portfolio across pharmacy and specialty channels.
Personal care and household portfolio across supermarkets and pharmacies.
Health and hygiene categories across modern trade.
Household hygiene, supermarket-led distribution.
Spirits portfolio across specialty and supermarket channels.
Plant-based beverage, modern trade.
Beverages, modern trade.
Bakery, supermarket and convenience.
Baking ingredients, specialty and supermarket.
F&B category, modern trade.
Pharmaceutical category, pharmacy-led distribution.
Health category, pharmacy and modern trade.
Private-label merchandising across the FairPrice chain.
Each FMCG category has its own merchandising discipline. Cosmetics needs counter ownership and brand-trained promoters. F&B needs replenishment speed at the shelf. Pharma needs documentation. We staff and train against the category, not against a generic field-force template.
Counter discipline, NPI launches, planogram precision. CPD, LUXE, PPD, ACD across Sasa, Watsons, Guardian, department-store channels.
Aisle coverage, secondary display, promotion run-out, replenishment monitoring across supermarkets and pharmacies.
Replenishment speed, share-of-shelf defence, end-cap execution, NPI seeding.
Pharmacy-channel merchandising with documentation appropriate to the category.
Embedded merchandising for retail-owned private label.
Coverage tuned to outlet density, turn rate, and category fit. The same merchandiser may cover supermarkets and pharmacies on the same route; the same supervisor sees both in QuickView.
FairPrice, Cold Storage, Giant, Sheng Siong.
Watsons, Guardian, Unity.
7-Eleven, Cheers.
Sasa, Decathlon, beauty counters.
We do not publish account stories. The patterns below describe the typical shape of an engagement — they are not specific to any one client.
Full-time team scoped to a single multi-brand portfolio. Daily call cycles across supermarkets and pharmacies. Weekly KPI review with the trade-marketing lead. EMR-Intel dashboards configured to brand-specific SKU and planogram references.
Two-to-four pax from the shared bench covering a curated outlet list. Used as a wedge into modern trade before scaling to dedicated. EMR-Intel applied identically to the dedicated model — no platform change on scale-up.
Trained auditors, segregated from execution teams, running structured outlet sampling and compliance verification with clear lead-time reporting.
Attrition is the silent killer of merchandising programmes. New faces mean retraining, slower routes, lower MSL accuracy, and broken outlet relationships. We operate the bench like a permanent business — career paths, supervisor progression, structured training — and the retention number is the output of running it that way.
Annual field-force retention
Fifteen minutes with Jack Wang to confirm fit, scope, and timing.
