Singapore's FMCG in-store bench. Run on EMR-Intel.
We deploy and manage 350+ FMCG merchandisers across supermarkets, pharmacies, and modern trade — backed by our proprietary field-force platform.
Planogram drift, share-of-shelf erosion, and out-of-stock at 4pm Friday are operational problems. We treat them as such — with a trained bench, structured routing, supervisor coverage, and live KPI dashboards visible to your brand HQ.
Trusted by L'Oréal, Unilever, Shiseido, Pernod Ricard, Reckitt, FairPrice, Oatside, Suntory.
A business unit of Elitez Group of Companies — WSG Human Capital Partner, IHRP exclusive recruitment partner, SkillsFuture-approved training organization.
Singapore's largest FMCG merchandising bench.
Operational scale matters when you are running daily call cycles across hundreds of outlets. We have built the bench, the supervision layer, and the technology to keep it productive.
Dedicated and shared, supermarkets and pharmacies.
Industry-leading against a category where attrition is the silent killer.
Founded 2010. SEA HR and outsourcing scale behind every contract.
Group footprint. Merchandising delivery is Singapore island-wide.
Group-level figures cited as institutional context. Merchandising service delivery is Singapore only.
Five service lines under one roof.
Most agencies do dedicated, or shared, or audit. We run all five — dedicated teams, shared bench, trade-marketing execution, audit, and the EMR-Intel platform that ties them together.
Dedicated Merchandising
Full-time team scoped to one brand. Managed teams of 5 to 60 pax depending on coverage. Routing, KPIs, supervision, training, and free replacement on under-performance.
See dedicated model SharedShared Merchandising
Up to six pax shared across clients. Ad-hoc cover for crucial outlets across supermarkets and pharmacies. Available almost immediately, cost-efficient for brands without a full-time roster.
See shared model Trade-MarketingTrade-Marketing Execution
POSM deployment, space-buy execution, secondary display setup, NPI launch coverage, and the field training that makes promotions land in the aisle, not just in the brief.
See trade-marketing AuditMerchandising Audit
Third-party in-store compliance audits. Structured channel coverage, clear lead-time reporting, and workflow tracking modelled on the 2024/25 L'Oréal merchandising and audit programme.
See audit EMR-IntelEMR-Intel Platform
Proprietary field-force management system bundled with every merchandising contract. Mobile app for the field, QuickView for supervisors, BI dashboards for brand HQ.
Explore EMR-Intel
Trusted by the brands that own the aisle.
A working roster, not a hall of fame. We list the brands we currently serve. Specific engagement scopes and team sizes are kept confidential.
Categories we cover.
Five FMCG categories. Each has its own merchandising rhythm — cosmetics needs counter discipline, F&B needs replenishment speed, pharma needs compliance documentation. We staff and train against the category.
Cosmetics & Beauty
L'Oréal (CPD, LUXE, PPD, ACD), Shiseido, Coty. Counter, planogram, NPI launches across Sasa, Watsons, Guardian, and department-store channels.
Personal Care & Household
Unilever, Reckitt, Walch. Supermarket aisle coverage, secondary display, promotion run-out, replenishment monitoring.
Food & Beverage
Pernod Ricard, Oatside, Suntory, Gardenia, Phoon Huat, F.East. Replenishment, share-of-shelf defence, end-cap execution.
Pharma & Health
Fresenius Kabi, Blood. Pharmacy-channel merchandising with documentation and compliance posture appropriate to the category.
Retail House-Brand
FairPrice. Embedded merchandising for retail-owned private-label SKUs across the chain.
Every channel that matters in Singapore.
Supermarkets, pharmacies, convenience, and specialty. Coverage tuned to where your category sells, with route plans built around outlet density and turn rate.
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SupermarketsFairPrice, Cold Storage, Giant, Sheng Siong.
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PharmaciesWatsons, Guardian, Unity.
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Convenience7-Eleven, Cheers.
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Specialty & DepartmentSasa, Decathlon, beauty counters.
Credentials your procurement team will check.
Government-aligned and audited. The certifications below are held at the Elitez Group level and apply to merchandising service delivery.
Human Capital Partnership
Ministry of Manpower (MOM)
Cyber Essentials Mark
Cyber Security Agency of Singapore
ISO 9001:2015
Quality Management
ISO 27001
Information Security
Bizsafe Level 3
Workplace Safety & Health Council
Carbon Pricing Leadership Coalition
Singapore chapter
EcoVadis Bronze
Sustainability rating
Why brand teams switch to us.
Four reasons buyers cite in renewal conversations. None of them are about price.
EMR-Intel, not Excel and WhatsApp
Most Singapore merch agencies still run on spreadsheets and group chats. We instrument the field force with a platform your brand HQ can read live.
Dedicated and shared, one roof
Most agencies do one or the other. Buyers move between models as their roster evolves — we can hold both without re-onboarding.
Retention is the moat
Above 95% field retention. Attrition is the silent killer of merchandising programmes; we operate the bench like a permanent business, not a contractor pool.
Free replacement on under-performance
If a merchandiser is not pulling weight, we swap them at no extra cost. The penalty for under-performance sits with us, not with you.
Speak to Jack Wang.
Fifteen minutes is enough to scope dedicated versus shared, walk through EMR-Intel, and check whether we are the right bench for your brand.