A AEVUM / internal panel
Site Research Pricing White Space Competitors Design Audit Report Compliance
REPORT v1 · 2026-04-29
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MRI Market Intelligence — SG / MY · Q2 2026
AEVUM.
MRI Market Intelligence · Singapore × Malaysia

Whole-Body MRI Market Intelligence — SG/JB Cross-Border

Five minutes from Singapore. Hospital-grade radiology at concierge price.

Report quarter · Q2 2026  ·  Refreshed 2026-04-29
MSQH Accreditation In Pursuit Named Consultant Radiologists Same-day Results Published RM Tier Pricing RTS Link 5-min Crossing
Section 02

Table of Contents

Eight sections, in order. The market and regulatory frame, the competitive set, the published-versus-hidden pricing reality, the white space the RTS Link opens, the design gap, and the recommendations that follow.

  • 01 · Cover · · · · · · · · · · 1
  • 02 · Table of Contents · · · · 2
  • 03 · Executive Summary · · · · 3
  • 04 · Market & Regulatory Landscape · 4
  • 05 · Competitive Landscape · · · 5
  • 06 · Pricing Tiers — 2026 Reality · 6
  • 07 · Website Design Audit · · · · 7
  • 08 · Recommendations & Methodology · 8
Section 03

Executive Summary

Five anchor findings. Each is backed by the data appendix that follows in Sections 4–8.

  1. The SG MRI screening market is structurally over-priced. Mount Elizabeth flagship at S$12,388, Raffles Platinum at S$11,408, ASEAN Med-Wellness Tourism market $76.5B in 2025 → $218.4B by 2034 (CAGR 12.4%). 94% of SG HNW say health is top priority; only 44% are confident in long-term health. The willingness exists; the price has been gating it.
  2. Why AEVUM wins. Fully published RM tier pricing: Core RM1,999 / Comprehensive RM8,699 / Legacy Ultimate RM17,499 / Legacy Platinum RM24,499 (~S$606 / S$2,636 / S$5,303 / S$7,424). Same-day results turnaround matching Neko Health SLA at sub-Mt-Elizabeth price. Named consultant radiologists, MSQH accreditation in pursuit. Elitez Group operational backing — 37-year wastewater treatment co., 4 cities, 350 staff.
  3. Cross-border SG↔JB arbitrage is structural. RTS Link end-2026: 5-min crossing, S$5–7 fare, 140k pax/day capacity. AEVUM Comprehensive at S$2,636 is ~78% saving vs Mt Elizabeth ceiling S$12,388 and ~77% saving vs Raffles Platinum S$11,408. Zero JB premium MRI brand competitors today — category open in Johor and KL.
  4. Design audit reality. Industry average 7.2 across nine subjects on a 5-dimension rubric; AEVUM scores 7.8, ranking 3rd behind global benchmarks Neko Health (9.2) and Prenuvo (8.2), but ahead of every SG/MY rival including Mount Elizabeth (6.8) and Raffles (6.8). Gap to Neko is 1.4 points — almost entirely on bespoke artefacts and audited credibility, not aesthetic.
  5. Five recommended actions. Surface the cross-border arbitrage above the fold. Ship an audited Q2 2026 Imaging Standards PDF with MSQH-in-pursuit progress. Build SG-day-trip concierge landing page with RTS Link directions. Live MSQH accreditation tracker. SG GP / specialist follow-up partnership flow.
Section 04

Market & Regulatory Landscape

The SG/MY MRI screening market sized, framed, and gated by the regulatory pipeline that runs from Bank Negara cross-border-payment licensing to the MSQH hospital accreditation Malaysia uses to signal hospital-grade clinical quality.

$76.5B
ASEAN Med + Wellness Tourism · 2025
12.4%
CAGR to $218.4B by 2034
94%
SG HNW: health is top priority
44%
SG HNW confident in long-term health
5 min
RTS Link crossing · end-2026
0
JB premium MRI brand competitors

Key trends shaping the buyer side

  • SG HNW screening fatigue with hospital-tier pricing — Reddit and HardwareZone threads cite Mt Elizabeth and Raffles by name as "too expensive for what you get".
  • Global DTC whole-body MRI category (Prenuvo, Ezra, Neko Health) educating SEA buyers via influencer content; demand created without local supply.
  • Indonesian medical-tourism flow into Penang/Melaka/JB has proven the cross-border concierge model — AEVUM extends it to SG.
  • RTS Link end-2026 collapses the crossing-time barrier from 60–90min Causeway queue to 5-min train — the JB geography becomes day-trip viable for SG day-walkers.
  • Insurer wellness schemes (AIA Vitality, Prudential, Great Eastern) increasingly bundle screening — AEVUM Core tier at S$606 is positioned to fit these allowances.

Regulatory notes

  • MSQH (Malaysian Society for Quality in Health) is the hospital-accreditation body Malaysian medical tourism leans on; AEVUM is in pursuit, not yet awarded.
  • Cross-border payment via SG-issued credit cards / DBS / OCBC corporate billing is straightforward; no Bank Negara FX restriction at this volume.
  • Follow-up specialist referral from JB to SG GP/specialist is patient-managed; AEVUM does not hold SG medical licence and does not need one.
  • HSA / MOH jurisdiction does not extend to JB-licensed clinics; AEVUM operates fully under MOH Malaysia (Kementerian Kesihatan Malaysia).
Section 05

Competitive Landscape

High-threat rivals — drawn from competitors.json, filtered to threat_level_to_aevum === 'high'. Pricing, scan turnaround, named-consultant credibility, and the structural strengths and weaknesses each one brings.

Loading competitor data…
Section 06

Pricing Tiers — 2026 SG/MY Reality

What buyers are actually quoted. SG hospital pricing is published; SG standalone imaging is partial; AEVUM publishes all four tiers in MYR. Cross-border arbitrage made visible.

Tier / Path SG Hospital ceiling SG Standalone Imaging AEVUM (JB)
Core whole-body MRI screening S$11,408 – S$12,388Mt Elizabeth · Raffles Platinum · published S$3,200 – S$5,500AsiaMedic · Lifescan · Elite Medical · Iconic S$606RM1,999 · published · whole-body MRI core
Comprehensive screening + bloods + imaging S$11,408 – S$12,388Bundled: endoscopy + cardiac + MRI ~S$5,500Elite Medical longevity-tier · partial S$2,636RM8,699 · published · concierge multi-modality
Legacy Ultimate (multi-modality + named consultants) ~S$15,000+Add specialist consults to flagship package Not offeredStandalone imaging does not bundle specialist consults S$5,303RM17,499 · published · Legacy Ultimate tier
Legacy Platinum (concierge + ongoing) Quote-on-callHospital VIP suite tier · not publicly priced Not offeredStandalone imaging does not offer ongoing S$7,424RM24,499 · published · Legacy Platinum tier
Footnote on positioning. AEVUM's RM-tier band sits below every SG hospital and every SG standalone imaging clinic. Cross-border arbitrage of ~78% vs Mt Elizabeth ceiling and ~77% vs Raffles Platinum is structural — driven by JB cost-of-care arbitrage, not by clinical compromise. Same Siemens magnets, named consultant radiologists, MSQH-in-pursuit accreditation. FX rate: 3.3 MYR/SGD per Apr 2026.
Section 07

Website Design Audit

Nine subjects scored 1–10 on a 5-dimension rubric — typography & hierarchy, layout & IA, visual brand distinctiveness, content credibility, mobile polish — including AEVUM. Honestly.

Loading design audit…
Section 08

Recommendations & Methodology

Five deck-grounded action items, then methodology and source notes.

  1. Surface the cross-border SG↔JB arbitrage above the fold
    Move the Mt Elizabeth S$12,388 vs AEVUM Comprehensive S$2,636 (~78% saving) comparison and the RTS Link 5-min · S$5–7 fare stamp into the hero zone of index.html. Today this lives only in the admin panels; the buyer is not reading it where they decide.
  2. Ship an audited Q2 2026 Imaging Standards PDF
    Add a "Download Q2 2026 Imaging Standards (PDF)" CTA in the home hero and on every tier page. Quote MSQH-in-pursuit progress, named-consultant CVs, Siemens magnet specs, FSC-class concierge SLA commitments. Convert these into a single defensible artefact a journalist or insurer procurement officer can email around.
  3. SG-day-trip concierge landing page
    Single-screen intake form, RTS Link directions (Bukit Chagar → AEVUM in 12 min), S$5–7 fare benchmark, named-consultant biography card, return-window planning. Optional add-on: SG-billed invoicing in SGD via DBS / OCBC corporate.
  4. Live MSQH accreditation tracker on the home page
    A visible counter that reads "MSQH accreditation: 7 of 11 modules cleared — pursuing full award by Q4 2026" updated as each audit milestone clears. Pulls from the same data source the audited Imaging Standards PDF uses, so the tracker and the report cannot drift out of sync.
  5. SG GP / specialist follow-up partnership flow
    Direct outreach to SG primary-care groups (Healthway, Parkway Shenton, Raffles GP) and specialist referral coordinators. One scan in JB, one click to SG follow-up. AEVUM passes findings to SG GP within 24h; SG GP triages to specialist if required. Eligibility checklist printed and PDF, response-time SLA, on-call coordinator paging.

Methodology & Sources

Research date

All data files refreshed 2026-04-29. Report compiled 2026-04-29 for Q2 2026 distribution.

AEVUM positioning

Mission, vision, tier pricing (Core / Comprehensive / Legacy Ultimate / Legacy Platinum), MSQH accreditation pursuit, named consultant radiologist intent, and Elitez Group backing are taken from the public pages of derrickteo.com/aevum/ (index.html, style-clinical.html, style-obsidian.html, compliance.html).

Competitor intelligence (competitors.json · whitespace-competitors.json)

Triangulated from public competitor websites (Mt Elizabeth, Raffles, AsiaMedic, Lifescan, Elite Medical, Iconic, Mahkota, KPJ Bandar Dato' Onn, Gleneagles JB, Sunway Medical Velocity, Pantai Penang, plus DTC reference players Prenuvo / Ezra / Neko Health), SG/MY medical-tourism aggregators, Reddit/HardwareZone HNW screening threads, insurer wellness schemes (AIA Vitality, Prudential, Great Eastern), and the project's research_report.md (Apr 2026). MYR converted at 3.3 MYR/SGD.

White-space framework (whitespace-framework.json)

The competitor universe in data/whitespace-competitors.json is cross-referenced against the framework's customer-valued dimensions in data/whitespace-framework.json. See the White Space Atlas for the live scoring.

Design audit (design-audit.json)

Nine subjects scored 1–10 on a 5-dimension rubric. AEVUM is graded on the same rubric, honestly. See Design Audit for the live scoring and "to reach 10" notes per dimension.