How the category looks.
And where AEVUM actually stands on it.
Nine subjects scored 1–10 across five dimensions: typography & hierarchy, layout & IA, visual brand distinctiveness, content credibility & proof, and mobile performance & polish. Subjects span SG hospitals (Mt Elizabeth, Raffles), SG standalone imaging (AsiaMedic, Elite Medical, Iconic), JB hospital (Gleneagles JB), global DTC benchmarks (Neko Health, Prenuvo), and AEVUM itself — graded honestly on the same rubric.
Subject Scorecards
Each subject scored across five dimensions, with explicit "to reach 10" notes and screenshots-to-capture for visual reference. AEVUM is graded on the same rubric, honestly.
Synthesis · Easy Wins & 10x Aspirations
Where AEVUM sits versus the category, what to ship next quarter, and what would put us a full league ahead of every SG/MY rival and within reach of Neko Health.