ARTIFACT 02 · MARKET INTELLIGENCE
Market & Pricing.
TAM/SAM/SOM, policy gravity, persona pricing — built for board reading.
Market size.
Policy landscape.
Country readiness.
| Market | Regulatory | Tech | Price tolerance |
|---|
Target-market distribution.
Buyer-segment frequency across the mapped competitor field.
ARTIFACT 02B · PRICING STRATEGY
Pricing strategy.
Five buyer personas, productised tiers — anchored against next-best-alternative cost, not list price.
Buyer personas.
Recommended tiers.
Competitor price comparison.
Recommended-tier line overlaid against published competitor pricing.