Sites that work. And sites that don't.

Every competitor in the run is rated on five design dimensions — visual hierarchy, content density, mobile responsiveness, findability under three buyer intents, and editorial trust signals — then aggregated to a single weighted 1–10 score. Any sub-dimension scoring six or below is required to carry a written reviewer note. Cards are sorted by overall design rating, highest first. Top scores tell you who to study; bottom scores tell you where the category is weak.

Our own site, scored.

A five-dimension self-audit of the Lemon Man public site (typography, colour & contrast, IA, interactive primitives, content design), plus a re-mapping to the 10-point dictionary rubric. Findings are then itemised below.

By weighted design rating.