Website Design Audit

Every competitor in the run is rated on five design dimensions — visual hierarchy, content density, mobile responsiveness, findability under three buyer intents, and editorial trust signals — then aggregated to a single weighted 1–10 score. Any sub-dimension scoring six or below is required to carry a written reviewer note explaining what failed and what the fix would look like. The cards below are sorted by overall design rating, highest first; click an image to open the source screenshot in a new tab. Replace /data/competitors.json before shipping.

Competitor sites, ranked

Top scores tell you who to study; bottom scores tell you where the category is weak. Both are useful inputs into the brand-positioning argument.