Market & Pricing Insights · v2 (Archived)
Generic 4-tier hybrid architecture (Entry/Core/Growth/Premium). Superseded by the JR+ Reframe (outcome-led JR+ archetypes) after the WSG CFP spec re-read showed Component 3 has narrower scope (diagnostic tools + L&D systems only) and must bundle with C1/C2. See JR+ Reframe here →
Hybrid Pricing Architecture · 4 Stack Tiers
v1 evaluated 6 pricing models for one product class (the 9 workflows). v2 acknowledges the 17-product portfolio has 4 distinct buyer journeys, each with its own pricing logic. Bundles compose across tiers.
Per-Platform Competitor Benchmarks
For each of the 8 platforms (and the 9-workflow stack), the SG-relevant competitor set, indicative aggregate price, our price, and annual customer savings vs the alternative they would otherwise license. Sourced from each platform's competitor research in /data.
Legacy iPaaS / RPA Benchmark (workflow stack alternatives)
For prospects considering DIY workflow automation rather than our managed engagement.
Target Personas · 5 Original + 3 New
Original 5 personas remain valid for the workflow-engagement story. Three new personas surface as buyers of platform-tier products: growth-stage founders (ESOP / ElixCraft), marketing directors with no in-house team (Pulse / Site / Insights), and first-time employers (EOR mass-market entry).
Willingness to Pay · By Tier
v1 measured WTP per persona for "the workflow engagement". v2 measures WTP per stack tier — which is the unit a prospect actually buys. The "bundle math" makes each tier feel cheap compared to the equivalent SaaS stack a customer would otherwise license.
JR+ Grant Impact · Across Stack Tiers
The WSG WDG (JR+) grant subsidises up to 70% of project cost (Component 3). For Growth-tier engagements, Component 1 + 3 dual-stack is possible — meaning the highest grant coverage of any offering.
Strategic Recommendations · Three Shifts
Three top-level moves that follow from the v2 architecture. Cancers to watch: pricing single workflows, missing the bundle, ignoring the mass-market wedge.