Panel 04 / Image brief

Image brief & specifications.
Every slot, every prompt, every constraint.

This page documents every image slot on the AEVUM marketing site, the photographic style each requires, the MAB constraint that applies, and a ready-to-paste AI generation prompt for each. The goal is to produce twelve images in a consistent, MAB-compliant aesthetic — light, clinical, architectural, with no identifiable faces — that can be generated via AI, hired out to a photographer, or sourced from royalty-free libraries (Unsplash / Pexels) with attribution.

Total slots

across hero, specialists, facility, OG

Aesthetic

Architectural

Light, minimal, clinical

MAB constraint

No faces

Per Pharmacy Act §4

Ratio mix

4:3, 1:1, 16:5

Optimised for each slot

01 · How to use this brief

Three ways to fulfil each slot, in priority order:

Commission a photographer (best, eventual): The detailed composition guidance under each slot is what you'd hand a real photographer for the AEVUM facility shoot once the clinic is built.
AI generation (good, immediate mockup): Each slot has a copy-ready prompt formatted for Claude.ai, Midjourney, DALL·E, or Imagen. Pick the platform you have access to. Generate at the recommended aspect ratio. Save with the SLOT-ID.jpg filename suggested.
Royalty-free stock (acceptable, fast): Search Unsplash or Pexels with the suggested keywords. Confirm a Creative Commons / Unsplash licence and download. Attribution practice: keep a credits.txt in the repo.

To swap a placeholder for a real image on the site: save the file as assets/SLOT-ID.jpg in the repo, then in index.html find the data-slot="SLOT-ID" img tag and update its src attribute. The CSS fallback will quietly disappear once the image loads.

02 · Hero zone (above the fold)

Two slots. The hero is the most important visual moment — it sets the trust tone for everything below. Architectural restraint, no faces, signal-to-noise high.

16:10 · 1600×1000 A

[ HERO-AMBIENT ]

Hero ambient — facility hallway or reception

Where: Behind / beside the existing scan-card on the home hero. A muted environmental photograph that conveys "specialist clinic" without competing with the headline copy.

CompositionWide-angle, eye-level. A clean, white-walled medical reception or hallway. Soft natural light from the side. No people. Maybe a single linen-covered bench or curated planter visible.

StyleArchitectural-photography aesthetic. Reminiscent of an Aman hotel, not a hospital. Minimal, expensive, calm.

ColourCool whites, sage tones, brushed brass accent (matching site palette). Avoid warm oranges or bright reds.

Aspect16:10 landscape. Crops gracefully to 4:3 on mobile.

AI generation prompt (copy-paste):

A modern, minimal medical clinic reception interior in soft natural light. Wide-angle architectural photograph. White walls, polished concrete floor, single linen-covered bench, brushed brass coat hook, a curated potted plant in the corner. Calm and unhurried, more like an Aman hotel than a hospital. Cool white and sage green palette. No people. Shot on Hasselblad, 35mm equivalent, f/4, golden hour light from the right. --ar 16:10 --style raw

MAB ✓ No people, no clinical staff identifiable. Compliant.

Stock fallback search: Unsplash "medical clinic interior", "hospital lobby modern", "minimal reception architecture". Pexels "clinic interior".

4:3 · 1200×900 B

[ HERO-SCAN ]

Hero scan card — actual MRI cross-section (optional upgrade)

Where: Inside the scan-card component on the right of the hero. Currently rendered as inline SVG. Could be upgraded to a real anonymised MRI image (sagittal head or axial brain) if you obtain one with proper licensing.

CompositionA real MRI slice in greyscale on black background. Sagittal (side view of head) or axial (top-down brain) preferred for instant recognisability. Anonymised — no patient ID strip.

StyleAuthentic clinical look. The current inline SVG is excellent and on-brand; only swap if you have a clinically-approved real scan with consent.

ColourGreyscale. The site's sage-teal will overlay as crosshair / annotation lines.

Aspect4:3. Already styled with corner brackets.

AI generation prompt (copy-paste):

A high-resolution medical MRI scan of a human head, sagittal view, T2-weighted, greyscale on black background. Clear cerebellum, brainstem, and ventricles visible. Clinical accuracy, no annotations or text overlays, no patient identification. Style of medical imaging textbook. --ar 4:3 --style raw

MAB ✓ Anonymised. No patient identification.
⚠ Note: AI-generated MRI scans are not real clinical data — they should never be presented as a specific patient's actual scan. The current inline SVG is preferable until a properly-consented real anonymised reference scan is obtained.

03 · Specialist portraits (×3)

Three slots, one per consultant card. Per the MAB compliance audit, these must avoid identifiable faces until real consultants are hired and consent given. Anonymised "professional anatomy" shots — gloved hands, white coat profile, hands on a monitor — keep the section visually warm without violating §4.

1:1 · 800×800 C1

[ SPEC-01 — Dr. A. Lim ]

Anonymised — gloved hands holding a printed scan film

Where: Specialist card 1 (Chief Radiologist · Medical Director). Replaces the current letter avatar.

CompositionHands in pale-blue nitrile gloves holding a printed MRI film up to a soft light. Crop tight — wrist to fingertip only, no face visible.

StyleEditorial, soft natural light. Slightly desaturated.

AI generation prompt:

A pair of hands in pale blue nitrile examination gloves holding a printed MRI film up to a soft window light. Tight crop from wrist to fingertip, no face visible. White coat sleeve at edge of frame. Editorial photography, slightly desaturated, warm sage and white palette. Square format. --ar 1:1 --style raw

MAB ✓ Anonymous body part. Reads as professional medical without identifying any specific practitioner.

1:1 · 800×800 C2

[ SPEC-02 — Dr. R. Balachandran ]

Anonymised — gloved hand annotating a brain scan on monitor

Where: Specialist card 2 (Senior Consultant Radiologist, neuroimaging).

CompositionOne gloved hand pointing at a darkened monitor showing an axial brain MRI slice. Hand and monitor in frame, no face. Maybe shoulder of white coat at edge.

StyleSubtle blue glow from the monitor. Otherwise dim consultation room. Square crop.

A radiologist's gloved hand pointing at a high-resolution medical monitor displaying an axial brain MRI in greyscale. Tight crop showing only hand and monitor, no face visible. Subtle blue glow from the screen against a dim consultation room. White coat shoulder at the edge of frame. Editorial style, square format. --ar 1:1 --style raw

MAB ✓ Anonymous, no face.

1:1 · 800×800 C3

[ SPEC-03 — Dr. M. Tan ]

Anonymised — back-of-head white coat, looking at light box

Where: Specialist card 3 (Senior Consultant Radiologist, cardiac & thoracic).

CompositionFrom behind: a person in a crisp white coat standing at a backlit film viewing box, several MRI films arranged on it. No face visible (back of head only).

StyleSide-light, low key. Almost a Vermeer painting in feel.

A radiologist in a crisp white coat, photographed from behind, standing at a wall-mounted backlit medical film viewing box. Several MRI films arranged on the lightbox. Only the back of the head and shoulders visible — no face. Vermeer-painterly side-light, low key. Square format. --ar 1:1 --style raw

MAB ✓ Back of head only — no identifiable face.

04 · Facility gallery (4 slots)

Four images forming a 2×2 grid in a new "Inside the clinic" section. These are the most important images for trust-building — they show the actual physical environment guests will experience. Architectural photography style throughout.

4:3 · 1200×900D1

[ FAC-RECEPTION ]

The lounge — guest-facing reception interior

CompositionWide-angle interior. Linen sofa, side table with a brass tea service, framed botanical print, sheer curtain filtering daylight. No people, no signage clutter.

StyleAman / Loro Piana boutique aesthetic. Calm, expensive, restrained.

A modern minimal medical clinic guest lounge interior. Pale linen sofa, low oak side table with a brushed brass tea service, framed botanical print on a white wall, sheer linen curtain filtering soft daylight. Polished concrete floor. No people. Architectural photography in the style of Aman resorts or Loro Piana retail interiors. Cool white and sage palette. --ar 4:3 --style raw

MAB ✓ Facility imagery. Permitted under §8.

4:3 · 1200×900D2

[ FAC-MAGNET ]

The magnet room — Siemens MAGNETOM Vida 3.0T

CompositionA pristine MRI suite. Siemens magnet centre-frame, slightly off-axis. Smooth grey floor, soft indirect ceiling light. No technician visible.

StyleClean, technical, slightly cinematic.

A pristine MRI suite featuring a Siemens MAGNETOM 3.0 Tesla magnet, slightly off-axis composition. Smooth grey floor, soft indirect ceiling lighting, RF-shielded walls. The magnet is the visual centre. No people. Architectural-clinical photography, cool blue-grey palette. Cinematic. --ar 4:3 --style raw

MAB ✓ Technology imagery. Permitted.

4:3 · 1200×900D3

[ FAC-CONSULT ]

The consultation room — sit-down setting

CompositionA small private consultation room. Two leather chairs facing each other across a low oak table, large medical monitor mounted on the side wall. Linen-textured cushions, brushed brass desk lamp.

StyleWarm, library-feeling. Not a hospital exam room.

A private medical consultation room photographed wide-angle. Two leather club chairs facing each other across a low oak coffee table. Large flat medical monitor mounted on a side wall, currently dark. Brushed brass desk lamp, sheer curtain. Library-warm atmosphere, not hospital-cold. No people. Editorial interior photography. --ar 4:3 --style raw

MAB ✓ Facility imagery. Permitted.

4:3 · 1200×900D4

[ FAC-REPORT ]

The bound report — on a desk, in soft light

CompositionA hand-bound diagnostic report sitting on a leather-topped desk, half-open, with a fountain pen beside it. Subtle AEVUM stamp visible. Soft side-light.

StyleStill life. Editorial. Slow.

A still life photograph of a hand-bound medical diagnostic report sitting on a deep leather-topped desk, half-open. A black fountain pen beside it. A subtle embossed monogram stamp visible on the report cover. Soft natural side-light from a window. Editorial still-life style, slow. Cool warm-grey palette with brass accents. --ar 4:3 --style raw

MAB ✓ Object imagery. Permitted.

05 · Section interludes & extras

Optional. Wide-aspect images that can be used as section dividers or background overlays.

16:5 · 1600×500E1

[ INTERLUDE-BRAIN ]

Wide brain scan banner — abstract diagnostic

Where: Optional banner above the Evidence section, or as a subtle background to the Longitudinal section.

A wide-aspect (16:5) banner of overlapping greyscale axial brain MRI slices arranged in a sequential filmstrip, fading from full-opacity on the left to translucent on the right. Sage-teal accent crosshair on one slice. Editorial medical-imaging composition. --ar 16:5 --style raw

16:5 · 1600×500E2

[ INTERLUDE-FACILITY ]

Wide facility detail — corridor or staircase

Where: Optional banner before the Inquiry section, or above the FAQ.

A wide-aspect (16:5) photograph of an empty modern medical clinic corridor, looking down its length. Polished concrete floor, indirect ceiling light, sage-painted accent wall on one side, single brushed brass wayfinding sign visible. No people. Architectural photography. --ar 16:5 --style raw

1.91:1 · 1200×630F

[ OG-SOCIAL ]

OG / WhatsApp share image — current is a synthetic SVG card

Where: og-image.jpg in the repo root, used by all OG meta tags. The current image is a polished SVG card; could be upgraded to a real photograph of the lounge or facility entrance with the AEVUM wordmark overlaid.

A social-share preview card (1200×630) for AEVUM, a specialist diagnostic imaging clinic in Johor Bahru. Background: a soft-focus architectural photograph of a clean medical facility lounge. Foreground left: the wordmark "AEVUM" set in Source Serif 4, with the line "Specialist diagnostic imaging — Johor Bahru" beneath. Bottom strip: the four trust badges (Act 586 · MDA · FDA/CE · MSQH). Cool white and sage palette. --ar 1.91:1 --style raw

06 · Sourcing — recommended workflow

Phased approach to image production:

Phase 1 (now, v0.6): Use the AI prompts above to generate placeholder images via Claude.ai, Midjourney, DALL·E, or Imagen. Save each as assets/SLOT-ID.jpg in the repo. The current site has CSS placeholders that gracefully reveal the image once present.
Phase 2 (Q3 2026, pre-launch): Once the AEVUM facility is built out, commission a Singapore- or KL-based architectural / interior photographer for the four facility shots. Hand them this brief.
Phase 3 (post-launch): Replace placeholder consultant portraits with anonymised but real shots of the actual hired team — gloved hands, profile silhouettes, etc. Names and credentials remain text-based per the compliance audit.

Recommended photographers / studios (Asia):

Khoo Guo Jie — KL-based architectural photographer, has shot Gleneagles & Sunway interiors
Studio Lifestyle — Singapore commercial photographer with a hospitality client list
Owen Raggett — Singapore-based, architectural & portraiture

If using royalty-free stock as interim:

Unsplash: search the suggested keywords for each slot, filter for "Editorial use" allowed
Pexels: similar — typically all CC0 / no attribution required, but maintain credits.txt anyway
Avoid Shutterstock / Getty / Adobe Stock paid stock for AI-resemblance / authenticity reasons
Maintain a credits.txt file in the repo crediting each photographer, even where attribution is not technically required

Image brief & specifications.Every slot, every prompt, every constraint.