Market & Pricing

Two artefacts on one page. Market sizing decomposes the SG corporate-event opportunity into TAM (every SG employer with internal-comms / brand / awards spend), SAM (Elitez's serviceable 100–1,500 PAX agency-led band), and SOM (the 3-year wedge our existing 50+ buyer ecosystem makes plausible). The pricing strategy half profiles four buyer personas, surfaces willingness-to-pay bands derived from displaced-spend baselines (hotel-banquet anchors, agency-staffing splits, PCO-tier benchmarks), and recommends the four tiers that map to the buyer set. Cross-link to competitors, whitespace, design audit, the printable report, or the parent Elitez Events site.