Website design audit
Each audited competitor scored on 5 dimensions (typography, hierarchy, signal density, conversion clarity, mobile polish) — summed to a 0-25 score. Higher is sharper. The bottom-20 of the 35-competitor set has not been audited; their design posture is captured qualitatively elsewhere.
Audited competitors
Not yet audited
Lower-priority competitors not visited for the rubric pass — included here as a reference roster.