Market & Pricing

Two artefacts on one page. Market sizing decomposes the SG event-organisation opportunity into TAM (every SG event with a coordination + payment touchpoint), SAM (events that need RSVP + payment + vendor coordination), and SOM (the 36-month wedge The Commons can plausibly capture given Elitez Group GTM and a SG-only beachhead). The pricing strategy half profiles the four organiser personas, surfaces willingness-to-pay bands derived from competitor price points and DIY-stack arithmetic, and recommends the three tiers that map to the buyer set. Cross-link to competitors, whitespace, design audit, the printable report, or the parent site.