What if your most important day could also be the day you changed someone else's life? These are the couples who chose to celebrate their love — and give back at the same time.
"A wedding is not just the beginning of a marriage — it is the beginning of a family's place in the world. When a couple adopts a charity on their big day, they tell their community: our love is big enough to share. And the community listens."
Choosing a charity together is one of the most meaningful pre-wedding decisions a couple can make. It signals shared values, a unified purpose, and a commitment that stretches beyond just each other — into the world they want to build together.
A wedding is the one moment in life when you gather your entire network — family, colleagues, old friends — in one room. An Altru giving page turns every guest into a philanthropist. One couple's conviction becomes a community's collective act of generosity.
Starting a marriage with an act of giving sets a powerful tone. It tells your children, your guests, and yourselves: we are a family that gives. Studies show that couples who give together report deeper marital satisfaction and a stronger sense of shared identity.
These stories are representative of the Altru couples who have chosen to make their wedding day count twice.
Wei Jie works in finance. Lin Hui is a secondary school teacher. When they sat down to plan their wedding, the ang bao conversation came up — as it always does in Singapore. "We were going to ask people to give us money to help pay for the banquet," Lin Hui recalls. "And then I thought — that feels wrong. We're both employed. We don't need this."
They found Altru through a colleague's referral. They created their Giving Aura page two weeks before the wedding, chose Community Chest as their cause, and shared it with their 68 guests via WhatsApp. By the morning of the wedding, 51 guests had already sent gifts through Altru.
The couple walked away with $8,840 in charitable donations registered in their name — unlocking $22,100 in tax deductions. More importantly, three of their guests contacted them after the wedding to say they had signed up as regular Community Chest donors. The ripple had started.
Marcus and Priya's wedding was the kind Singapore rarely sees — a full Chinese-Indian fusion banquet at Raffles Hotel, with family flying in from Kuala Lumpur, Chennai, and London. Their guest list was large, international, and deeply attached to both families.
They chose the Children's Cancer Foundation after Priya's younger nephew was successfully treated for leukaemia in 2024. "Rajiv is five years old now and he's completely well," says Priya. "But we spent four months in that hospital. We know what those families are going through. We wanted our wedding to mean something for them too."
Their international guests found Altru easy to use — the PayNow QR was supplemented by a direct bank transfer option for overseas guests coordinated by the couple. Their final tally surprised them both.
Daniel and Hui Ting's wedding was intimate by Singapore standards — 44 guests, a long table dinner at Goodwood Park Hotel, no stage, no MC. It was exactly what they wanted. "We didn't want a performance," says Daniel. "We wanted people to actually talk to each other."
Hui Ting's grandmother had passed away from Alzheimer's six months before the wedding. Choosing the Alzheimer's Disease Association felt less like a decision and more like a certainty. "Ah Ma used to talk about us getting married. She didn't make it. But she could be part of it this way," Hui Ting says quietly.
Despite the small guest count, their Giving Aura page spread far beyond the dinner. Hui Ting posted it on Instagram. It was shared 47 times. Guests they had never met — friends of friends who saw the post — contributed. The final total came from 72 unique donors across the wedding and social media combined.
The impact of an Altru wedding doesn't end at the reception. It flows outward — from couple, to guests, to community, to cause.
Estimate the charitable impact of your Altru wedding in seconds.
Couples who share philanthropic values report 23% higher relationship satisfaction, according to research by the Science of Philanthropy Initiative.
A giving wedding becomes a family story. Future children grow up knowing their parents' marriage began with generosity — a value they carry forward.
Guests who give together to a common cause feel more connected — to the couple and to each other. Giving transforms a transaction into a shared moment.
Singapore's 250% tax deduction (until Dec 2026) means every $1 donated generates $2.50 in deductible income for the couple. Your love, amplified by policy.
When Daniel & Hui Ting's giving page was shared 47 times, donors who never attended the wedding contributed. One act of generosity, multiplied by community.
Singapore has over 7,000 weddings a month. If just 10% adopted a giving model, $30M+ could flow to social causes annually — reshaping the city's fabric of care.
The Altru experience changes not just the couple — but everyone in the room.
I've attended over 20 weddings. This was the first time I felt like my ang bao actually mattered beyond covering my seat. I gave double what I normally would — and felt completely at peace with it.
I couldn't attend because I was overseas. With Altru, I still felt part of their day. I sent the gift from London, got the certificate, and sent it to them — it was more personal than any card I could have written.
When Daniel explained why they chose the Alzheimer's charity, every person at my table stopped eating. It was the most connected I have felt at a wedding dinner in twenty years. They gave us permission to feel something real.
Set up your Altru giving page in minutes. Choose your charity, share your Giving Aura, and let your guests celebrate your love — and someone else's life.
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