Three directions that read
as a specialist medical clinic —
not a wellness brand.
Re-drafted around the discipline that builds clinical trust: show the inside of the body (real MRI scan visuals in the hero), name the consultants (Dr. Lim, Dr. Balachandran, Dr. Tan with full credentials), display the regulators (Act 586, MDA, FDA/CE, MSQH), and be honest about the evidence (a "what we claim · what we don't · what the literature says" triangle on every page).
Pick a direction. Toggle a theme.
Read by named consultants.
sourced and explained.1
MRI scan in every hero
Real anatomical visualisation, not abstract orbs. Sagittal head, ventricles, cerebellum, annotated.
Named consultants
Dr. Lim, Dr. Balachandran, Dr. Tan — full MBBS / MMed / FRCR credentials, fellowships, sub-specialties.
Trust bar under hero
Act 586 · MDA · FDA/CE · MSQH — visible immediately, not hidden in the footer.
Sample report on page
An actual specimen report with hand-bound styling. What guests literally receive on the day.
Honesty triangle
"What we claim · what we don't · what the literature says" — engages the ACR/CAR debate openly.
The research that built every draft.
Both panels apply across v0.1, v0.2, and v0.3 — the underlying business strategy doesn't change with the visual treatment.
Earlier directions.
The earlier draft directions remain accessible. The v0.3 styles above are the current proposals.