SG sales.
Lean ops.
AI in between.
We compete on structure freelancers can't afford, at a price premium agencies can't hit — because we run on a three-node ops stack inside a 350-person group, not a single office paying retail for overhead. Here's the whole playbook.
Three nodes.
One retainer you can afford.
Most retainers in our price band come from a solo freelancer or a three-person shop — both fragile. Premium agencies work, but load your retainer with senior-AM tax and agency-rent overhead. We're the third option: a dedicated marketing team inside a 15-year, 350-person group, running AI on the repetitive bits and sharing the group's ops backbone instead of paying retail for everything. The saving shows up in your price.
Singapore · Sales & strategy
SG entity, SG bank, SG sales team. Face-to-face trust, closing authority, premium pricing. Every client-facing conversation originates here.
- Entity: Elitez Pte Ltd
- Currency: SGD billing
- Role: Strategy, sales, QA, reporting
AI layer · Margin multiplier
Workflow automation that collapses the hours needed per deliverable. We share that saving as your price. No humans replaced — humans accelerated.
- First-draft copy · captions · alt text
- Content QA · brand consistency checks
- Scheduling · cross-platform posting
Studio · Delivery
Our in-house craft team — design, video edit, ad production, landing pages, website dev. Runs on the group's shared ops backbone, so there's no agency-rent or senior-AM tax loaded onto your retainer.
- Design + motion retainer hours
- Video editing · batch shoots
- Web dev · landing pages
From cost centre to revenue engine.
Elitez Group founded in Singapore
HR and staffing across hospitality and services. Start: 6 staff, 1 office.
Regional ops scale-up
Group opens a shared-services centre for recruitment and back-office — the same backbone Pulse retainers now run on.
In-house marketing team formed
A dedicated internal marketing function to run Elitez Core, Aviation, ELIX EOR, and AEVUM. Fully bundled retainer model developed here.
AI workflow layer rolled in
First-draft copy, captions, scheduling, QA automated. Margins expanded 20–30% per retainer without changing output quality.
Pulse opens externally
Internal retainer becomes the Pulse product, sold to external SMEs in the $799–$4,499 tier. You're reading the site we launched.
Target: SGD 100K annual GP from external retainers
Self-funding vehicle. Internal Elitez retainer covers fixed costs; external retainers drop straight to the bottom line.
Backed by Elitez Group.
Elitez is a 15+ year HR and staffing organisation across Singapore, Kuala Lumpur, Jakarta, and Johor Bahru — 350+ staff, 90+ active client operations. Recruitment, back-office, EOR, training, aviation.
Pulse is our in-house marketing team, now opened up as a revenue business unit. The retainer that funds our own brand is the same one we're selling to you — battle-tested on our own P&L first.
We don't want to sell you "marketing." We want to sell you a 30-day-notice system that shows up each month with a lead count, a cost per lead, and a revenue attribution. If your break-even maths doesn't work, we'll say so on the first call and recommend a freelancer instead.