PASSAGE
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Researched suppliers and carpenters. Estimated costs are wholesale/subcontract rates — confirm directly before committing orders.
Closest JB supplier. Recommend visiting in person to inspect joinery and finish. Ask for MOQ and OEM (Passage branding) pricing.
Best for volume and consistent quality. Not JB-based but ships. International OEM experience — can put Passage branding. Request catalogue and minimum order terms.
Strong differentiator for eco-conscious families. Consider as a 4th product tier (Passage Green). Check if suitable for Buddhist/Taoist cremation requirements.
Use as assembly-only subcontractor if you supply timber and hardware separately. Lower per-unit cost but requires more coordination from your side.
Transparent pricing model aligns with Passage values. Recommend for Eternal tier "assembled in Singapore" positioning. Visit workshop to assess bench skills.
Strong production capacity. Contact to discuss custom piece-rate pricing for casket assembly. Ask for a trial unit.
Higher cost but strong brand alignment — both FSC, Singapore-made, ethical. Best suited for Eternal tier. Approach as a partnership, not just subcontract.
Most competitive SG rate. CNC capability useful for nameplates and precise joinery. Best for Serene/Tranquil tiers if local assembly required.
Track all subcontractor job orders. Data is saved locally in your browser.
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Founder's Note
Grief is heavy enough on its own.
No family should carry the added weight of confusion,
pressure, and hidden costs on top of it.
— The reason PASSAGE exists
Why I Built This
Between 2021 and today, I lost four family members. Each passing was painful in its own way. But what compounded that pain — what I did not expect and was not prepared for — was what happened the moment we stepped into a funeral home.
Every time, my family and I were met with time pressure. Decisions about caskets, packages, and add-ons were pushed on us within hours of a death, while we were still in shock. Prices were not displayed. Itemised breakdowns were not offered. When we asked, we were given vague bundle quotes that made it impossible to compare or question. We felt the quiet, suffocating pressure to say yes — because saying no felt disrespectful to the person we had just lost.
This happened not once. Not twice. Four times. And I know from speaking to others that this is not an unusual experience — it is the norm.
PASSAGE is not just a casket company. It is the answer to a personal question I kept asking: why can't buying a casket be as straightforward as buying anything else? The price should be visible. The materials should be honest. The process should be calm.
Every quarter, 30% of PASSAGE's net profit is allocated to causes chosen by our team leaders through a structured vote. Because dignity in death should not be a privilege.
How the 30% Giving Works
Employee leaders — not just management — have a voice in where this goes. Here is the process and the guiding principle.
Preferred Giving Ecosystem — causes we lean towards
The guiding principle: Our 30% should flow back into the same ecosystem our customers live in — people facing the end of life, those left behind, and those who care for them. A vote that strays far from this (e.g. unrelated causes) should prompt a conversation, not a veto — but the spirit of this fund is to close the circle of care that PASSAGE is part of.